As the holiday season tiptoes closer, we've been working like Santa's elves sipping espresso to create something extra-special for you and your loved ones: our biggest (and best) Holiday Collection ever!
Picture this: cozy nights, twinkling lights and cozying up in PJs as merry as your child unwrapping their new favorite toy. We made sure this year’s holiday drop has something for everybody, and we just can’t wait to share how it came to life.
So, grab your comfiest Cloud Blanket®, settle into your favorite spot and let us introduce you to the star of the show: The Holiday Collection!
Mix & Match Magic
This time around, we've gone bigger and bolder than ever before, with an array of styles, products and prints that are practically singing with holiday cheer! From the tiniest toes to your furry companions, we've crafted a lineup that leaves no one out in the cold. The styles are great for mixing and matching: with solid shades that coordinate perfectly with the colors in each print. Wear a full matching set one day, then swap in a new top the next!
Here’s the collection, at a glance:
12 total prints
9 NEW prints
2 returning prints
1 Hanukkah print
1 Disney print
2 new products
1 sibling set
And as always, our jams aren’t just about adorable prints – it's their unbeatable softness (you’ll love the cozy feel of our Lunaluxe™ bamboo) and comfort that will make your family's holiday memories even sweeter, night after snug night.
Unwrapping Each Festive Print
Ah, the classics – they're back and as adorable as ever. You asked, and we listened, which is why we just had to bring back our beloved Holiday Treats print! It's no surprise that this delectably cute design flew off the shelves last year like hotcakes at a holiday breakfast. This time, we've cooked up even more to ensure as many of you as possible can indulge! And speaking of perennial faves, we love seeing your family photos, year after year, in our Holiday Signature, Fair Isle! So, that charming print will also be making its grand return. Grab those size-ups if your little one is growing like a beanstalk!
This year brings a very special Hanukkah print, and it’s filled with menorahs, dreidels, sweet symbolic treats and other elements that remind us of the miracles and traditions of the holiday! This one looks great mixed with our Sapphire Solids.
Speaking of Solids, we’re dropping Holiday, Red, and yes, Sapphire shades in sizes for everybody — Zippies and PJ sets for the kids and short & long sleeve pajama tops for mom & dad. Classic pattern lovers will also be happy to hear we’re releasing not one, but two Holiday Plaids.
If you’ve got your heart set on a print with twinkling trees, we have some adorable options you’ll love. Our Merry & Bright design comes in Pink and Blue colorways — and one of each PJ Set looks as sweet as a mug of marshmallow-topped cocoa in sibling photos! For those seeking classic red and green hues, Night at the Nutcracker might be just the print you’re looking for.
And lastly, the perfect way to infuse your holidays with a little Disney enchantment! Our new Disney holiday print is a festive fusion of Disney and Pixar cuteness, starring your kiddo’s favorite characters, like Mickey, Minnie and Lightning McQueen.
We truly can’t wait to see how you mix & match to make festive outfits all season! Now, let’s dive into what new styles you can expect.
What could possibly be more relaxing than snuggling up in a plush robe on a frosty winter’s day? That’s right, nothing! And that’s precisely why we decided to make Adult Robes — the epitome of seasonal snugness, designed to wrap you in our signature Lunaluxe™ softness.
Another new style that makes the perfect holiday gift is our Adult Blankets. One side features festive plaid (choose your favorite color!), and one side is oh-so plush and made for snuggles by the fire!
Capturing the Collection’s Spirit
When it came to capturing the collection, our photoshoot was a whirlwind of laughter, joy and holiday spirit! Our goal was to capture the excitement of children during the most magical time of the year. So, we decorated the trees, plugged in the twinkling lights and cranked up the holiday tunes!
The energy on set was totally infectious. Mixing and matching the solids with prints became a fun game of creativity that the children enjoyed, too! In fact, our team got so into the holiday spirit that our virtual team members needed in on the fun. The next day’s Marketing Meeting became a full-blown Christmas in July celebration over Zoom!
It's safe to say that the memories created during the shoot were just a taste of the memories that will be made in the sleepwear we were capturing.
“The holidays are a time filled with joy, laughter, and nostalgic memories for so many families, and we wanted to create an environment that gave us that same sense of magic. As always, we cast real families from our community, including the families and kiddos of our team members! During the shoot, we made sure to pump up the holiday jams (the musical kind!) and allow them to dance, sing, and snuggle the day away. We’re so happy with how these images turned out, and we hope you love mixing and matching as much as we did!”
-Salpy, Sr. Art Director
"I liked the Christmas trees and doing the photoshoot with my baby brother Ollie."
“My favorite was the Lightning McQueen pajamas and saying ‘cheese’!”
When Prints Become Stories
Our connection with all of you — our incredible community — is something we cherish beyond words! Last year, your inventive uses of our prints around the holiday season and the clever way you captured them left us in awe.
One of our favorite trends was when you transformed Starbucks snowman cookies into holiday masterpieces! We loved how you playfully placed the cookie in the foreground, while your little ones giggled in the background, making it seem like the snowman had a baby's head! And let's not forget the twinkling Christmas tree and glowing storybook combination – a setup that turned babies' faces into pure joy, as they basked in the magical light.
These sweet anecdotes exemplify those special times when our prints become more than just fabric — they become a canvas for family stories! And as we release this year's Holiday Collection, we're so eager to see what fun ideas you'll dream up next.
Here's to another year of imagination, matchy fun and heartwarming times spent with family!