Privacy Policy

Little Sleepies Privacy Policy

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Little Sleepies and its affiliated entities (collectively, “Little Sleepies,” “we,” “our,” or “us”) is committed to protecting your privacy in accordance with all applicable data protection laws. Little Sleepies is the data controller of your personal information. Little Sleepies is headquartered in Los Angeles, California.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from littlesleepies.com (the “Site”). Please read this Privacy Policy carefully. By using the Site, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If any term in this Privacy Policy is unacceptable to you, please do not use the Site or provide any personal information.

This Privacy Policy will explain:

1. Personal information we collect
2. How we use your personal information
3. Disclosing personal information
4. Behavioral advertising
5. Your rights
6. Data retention
7. Changes to this Privacy Policy
8. Contact us
9. Additional information for California residents
10. Additional information for Colorado, Connecticut, Utah, and Virginia residents
11. Additional information for EU/EEA residents

1. Personal Information We Collect

We collect and maintain several types of personal information (also referred to as “personal data” in some regions) about visitors to the Site. Visitors include those who set up an account and those who do not. Visitors also include both those who purchase products and those who only view content on the Site. Personal information does not include anonymous data (i.e., information that cannot be associated with or tracked back to a specific consumer, household or device).

We collect the following categories of personal information provided by you or your interactions with our Site when you visit, browse, purchase, or attempt to make a purchase on our Site:

• Identifiers: This category includes name, billing address, email address, telephone number, date of birth. We also refer to this information as “Order Information.” This category also includes unique online identifiers, such IP address and mobile device ID.
• Financial information: This category includes your payment card information, such as credit or debit card number.
• Commercial information: This category includes your products or services viewed, history of purchases or attempted purchases, customer service history, your inquiries about our products and services, and your feedback about our products and services.
• Geolocation: This category includes your country, city, and zip code.
• Internet and Other Electronic Network Activity: This category includes information we obtain about you through automated means using tracking technologies on our Site and across other websites, such as your devices, mobile ID, operating system, web browser, IP address, time zone, browsing history, usage patterns, web pages or products viewed, websites or search terms that referred you to the Site, and information about how you interact with the Site. We also refer to this automatically-collected information as “Device Information.”
• Inferences Drawn from Personal Information: This category includes inferences drawn from the above categories of personal information that may reflect your preferences, characteristics, predispositions, behavior, attitudes, or similar behavioral information.

Automated Collection of Information: We collect Device Information and Internet and Other Electronic Network Activities using tracking technologies. Some technologies are essential for our Site to work and so that you may access the Site (including for example saving your browser settings, so that our website perfectly fits on your screen; saving your preferences, such as your language and location; keeping track of your shopping cart so that don't have to start from scratch each time; equally spreading the load on our Site, which keeps it working properly and accessible). These technologies cannot be turned off or else the Site will not work.

Non-essential technologies go beyond the mere function, access and use of the Site and include analytical cookies, social media plug-ins and advertising cookies. You may manage your cookies preferences and disable these technologies at any time by our Preference Center here.

We use the following tracking technologies on our Site:

• Cookies: Cookies are data files that are placed on your device or computer and often include a unique identifier. They can be placed on your computer both by us and by third parties with whom we have a relationship, such as web analytic services and advertising network services. Cookies help us track and understand how individuals use and interact with the Site or otherwise manage the Site. We may use :
  • Single-session (temporary) cookies. Temporary cookies last only as long as your web browser is open and are used for technical purposes such as enabling better navigation on the Site. Once you close your browser, the cookie disappears.
  • Multi-session (persistent) cookies on the Site. Persistent cookies are stored on your computer or device for longer periods and are used for purposes including session management (for example, to recognize you and recall your individual login information and preferences) and tracking the number of unique visitors to the Site. It is also used to obtain information such as the number of views a page gets, how much time a user spends on a page, and other pertinent web statistics. This information identifies your web browser to our servers when you visit the Site and also helps us to remember your preferences from session to session to provide an enhanced user experience. You may decide not to accept cookies from us, though the Site may not function properly. For more information about cookies visit http://www.allaboutcookies.org.
• Log files: Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels: “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse or interact with the Site. They allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the technology appears, the URL of the page on which the technology appears, the time the page was viewed, the type of browser used to view the page, and other information set by the third party.
• Social media plug-ins: Social media plug-ins on the Site enable you to easily share information with others, and we use the information collected from the plug-ins to learn about your interests and to help us better understand how to serve you. This information may include your preferences about how to contact you or further develop a business or professional relationship with you, your product preferences, languages, marketing preferences, and some demographic data. These plug-ins may include those from companies like Meta, TikTok, Twitter, LinkedIn, Pinterest and YouTube. The social media plug-ins may allow these companies to receive personal information about you and your visit to the Site. When you visit the Site, the operators of the social media plug-ins place cookies on your computer that enable them to recognize you on websites belonging to them and their affiliates and partners after you have visited the Site, or that enable them to add the information collected from your visit to the Site with your prior activity on those websites. The social media plug-ins collect this information about users, whether they specifically interact with the plug-in or not, and it may enable social media companies to share information about your web-browsing navigational information with some of their other Users. We do not control what information is collected by the social media plug-ins or the information practices adopted by those social media companies. For more information about social plug-ins from social media websites, you should refer to those companies’ privacy and data sharing statements.
• Website Analytics: We may use third-party web analytics services on the Site, such as Google Analytics (the “Analytics Providers”). Analytics Providers help us analyze how visitors and users use the Site. The information obtained for this purpose (including your IP address and other information collected by automated means) may be disclosed to or collected directly by Analytics Providers. The IP address that your browser conveys within the scope of these web analytics services will not be associated with any other data held by the analytics providers. We note, however, that access by U.S. authorities to the data stored by Analytics Providers cannot be ruled out. Additionally, it cannot be ruled out that Analytics Providers use the data described in this section for their own purposes and link it to other data, such as possibly existing Analytics Providers accounts. By accessing and using the Site, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. You can learn more about Google Analytics and how it collects and processes data (including how to control the information sent to Google) by visiting: www.google.com/policies/privacy/partners/. You can opt-out of Google Analytics by using the Google Analytics opt-out browser add-on, available here. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Site. For more information about Google Analytics’ terms of use and Google’s privacy policy, please visit https://marketingSites.google.com/about/analytics/terms/gb/ and https://policies.google.com/?hl=en.

Combination of Information: Subject to and in accordance with applicable law, we combine the information we receive from and about you, including information you provide to us and information we automatically collect through the Site, as well as information collected from other online sources or from third-party sources to help us tailor our communications to you and to improve the Site and services.

2. HOW DO WE USE YOUR PERSONAL INFORMATION?
   We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
   - Communicate with you;
   - Screen our orders for potential risk or fraud; and
   - When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns), to analyze user behavior, and to market our products.

3. DISCLOSING YOUR PERSONAL INFORMATION
   We share your personal information with third parties to help us use your personal information, as described above. We disclose personal information to the following categories of third parties:

• Service providers. We share personal information with third-party service providers that perform services on our behalf, including business, professional or technical support functions for us and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. For example, we use Shopify to power our online store—you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
• Affiliate and marketing partners. We may share your personal information with affiliate and marketing partners that research, develop, or improve products and services; conduct marketing; with whom we have commercial arrangements, partnerships or joint ventures; or otherwise with whom we have contractual relationships. For example, we use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• Social media or external websites. Our Site contains links to independent social media websites or other websites, which are hosted by third parties and governed by their privacy policies, to enable you to share information with others and to allow us to better understand your interests and preferences.
• Affiliates and agents. We may share your personal information within the Site, to our affiliates, parent companies, agents, employees, contractors, consultants, and other agents who require such information to assist us with establishing, maintaining, and managing our business relationship with you.
• Government or law enforcement. We may use your information, including your personal information, to comply with applicable laws and regulations, subpoena, court order, search warrant, or other legal process or lawful request for information received, including to respond to any government, law enforcement, or regulatory request. We also may use your personal information to protect and defend our rights, interests, property, or assets.
• Successors. We may disclose your personal information to a potential or actual buyer or other successor in the event of a merger, sale, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about the Site’s visitors and users is among the assets transferred.

4. MARKETING AND BEHAVIORAL ADVERTISING
   You may opt in to receive our marketing communications on our Site. You may opt out or unsubscribe at any time by following the instructions contained in the communications or by contacting us using the contact information provided below called “Contact Us.”

In addition, based on the use of tracking technologies as described above, we may use your personal information to deliver targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

We will honor your selection in the “Cookie Preference Center” when you first visit our Site. You may revisit your selection or opt out of targeted advertising at any time by visiting here. You also may adjust your devise or browser’s setting to limit how your internet usage data and device data is shared with third parties.

You can opt out of targeted advertising by using the links below:
Facebook: https://www.facebook.com/adpreferences/ad_settings

Instagram: https://help.instagram.com/2885653514995517?helpref=faq_content

TikTok: https://www.tiktok.com/safety/en/ads-and-data/ 

Pinterest: https://www.pinterest.com/settings/privacy/

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

5. YOUR RIGHTS
   You may have additional rights with respect to your personal information based on where you reside. Please see the section “Additional Region-Specific Disclosures” for more information about these rights.
6. DATA RETENTION
   We may retain your personal information for as long as needed to carry out the purposes described herein or as otherwise required by applicable law. Unless we are required or permitted by law to keep this information for a longer period of time, when this information is no longer necessary to carry out the purposes for which we process it, we will delete your personal information or keep it in a form that does not permit us to identify you. When determining the retention period, we take into account various criteria, including the length of time we have an ongoing relationship with you and provide the services to you; the legitimate business purposes for which we collect and process your personal information as described in this Privacy Policy, and whether there is a legal obligation to which we are subject that requires us to keep records before we can delete them.
7. CHANGES TO THIS PRIVACY POLICY
   We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. You should visit the Site periodically to become aware of the most recent terms. Your use of the Site after such changes have been posted constitutes your agreement to such changes, as permitted under applicable law.
8. CONTACT US
   For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@littlesleepies.com.

ADDITIONAL REGION-SPECIFIC DISCLOSURES

Additional Information for Residents of California

Notice of Collection

We collect the categories of personal information from California residents as outlined above in the “Personal Information We Collect” section for the purposes outlined in the “How We Use Your Personal Information” section. We also disclose personal information about California residents to third parties for the purposes noted above in the “Disclosing Personal Information” Section during the past twelve (12) months. We retain your personal information as noted above in the “Data Retention” Section.

Sale or Sharing of Personal Information

In the preceding twelve months, we engage in certain information disclosure activities that may be considered the “sale” or “sharing” of personal information under California law. We do not knowingly sell or share personal information of consumers under 16 years of age.

We may sell or share your personal information to our business partners (e.g., integration partners that support our products or services and to whom you choose to link one of our products or services). The categories of personal information we sell or share to business partners may include your personal identifiers; commercial information; and internet usage information.

We engage third parties to help us deliver internet-based advertisements to you and may make use of third-party tracking technologies or other online marketing services. The categories of personal information we provide to advertisers or advertising networks for the purpose of delivering personal advertisements to you include: identifiers, geolocation, and internet or similar network activity.

To exercise your right to opt out of the sale or sharing of your personal information, please visit here. You also may adjust your devise or browser’s setting to limit how your internet usage data and device data is shared with third parties.

Your California Privacy Rights

If you are a California resident, you have certain rights regarding your personal information. These rights may include:

• Right to Know and Access: You have the right to request that we disclose the categories of personal information that we collect about you; the categories of sources from which your personal information is collected; the business or commercial purpose for collecting, selling or sharing your personal information; the categories of third parties to whom we disclose your personal information; and the specific pieces of personal information that we collected about you. You also have the right to request access to the specific pieces of personal information we collected about you. 
• Right to Delete: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will conduct a reasonable search of our records in order to locate any Personal Information we have collected from you that is eligible for deletion, and delete such Personal Information. We are not required to delete any Personal Information we have collected about you in certain circumstances described in applicable California laws.
• Right to Correct: You have the right to request that we correct any of your personal information that we maintain about you.
• Right to Opt Out of Sale or Sharing: You have the right to opt out of the sale and sharing of your personal information. You can exercise this right by completing our form here.
• Right to Non-Discrimination or Retaliation: Unless permitted by applicable law, we will not retaliate or discriminate against you for exercising any of your privacy rights under California law or other applicable law, including by denying you goods or services; charging you different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; providing you a different level of quality of goods or services; or suggesting that you will receive a different price or rate for goods or services or a different level of quality of goods or services.
• Rights under “Shine the Light”: You may request information regarding our disclosure, if any, of your personal information to third parties for their direct marketing purposes. If this applies, you may obtain the categories of personal information disclosed and the names and addresses of all third parties that received personal information for their direct marketing purposes during the immediately prior calendar year.
• Right to Appeal: You have the right to appeal any decision related to the exercise of any right you are granted under California Law.

If you are a California resident and would like to request a copy of this notice or exercise your rights under California law, please contact us at the contact information provided above under “How to Contact Us.”

How to Exercise Your California Rights

You do not need to create an account with us to exercise your California privacy rights. To exercise the California rights described above, please submit a verifiable consumer request to us by either:

• Visiting our online request portal here.  
• Emailing at hello@littlesleepies.com

To exercise your privacy rights, right to access, delete or correct your personal information as described above, we need to verify your identity or authority to make the request and confirm the personal information relates to you. To verify your identity, we may ask you to provide your full name, email address, telephone number, address, state, and country of residence.

Only you or an authorized agent (“Authorized Agent”) may make a verifiable consumer request related to your personal information. When an Authorized Agent is submitting a request on your behalf, we require your Authorized Agent to provide evidence of their entitlement, which must include information sufficient to identify you and the purpose of the request, and at least one of the following:

• written and signed permission designating the Authorized Agent to act on your behalf. You must verify your identity with us and directly confirm with us that you have provided the Authorized Agent permission to submit the request;
• evidence that you have provided the Authorized Agent with power of attorney pursuant to the California Probate Code; or
• proof that the Authorized Agent is a person or business entity registered with the California Secretary of State and that you have authorized such person or business entity to act on your behalf.

Absent such documentation, we reserve the right to refuse to comply with third-party requests for information. You also may make a verifiable consumer request on behalf of your minor child.

Notice of Financial Incentive

We may offer you various incentives, including special offers, discounts, rewards and coupons pursuant to certain rewards and loyalty or VIP programs (each, a “Loyalty Program”), throughout the year for providing us with your personal information. Categories of personal information that may be collected pursuant to a Loyalty Program, include, but are not limited to: Identifiers, geolocation; commercial information; and internet or other electronic activity.

We do not assign a monetary value to the data we collect, but based on a good-faith estimate, we believe the value received from your personal information is reasonably equal to the value of the benefit we offer you pursuant to a Loyalty Program. This estimate is not specific to any particular individual who participates in a Loyalty Program (a “Member”) and may vary by Member. Such value by taking into consideration, without limitation, relevant factors related to the estimated value of such information to us, as set forth under California law.

If eligible, you may opt in to a Loyalty Program by following the instructions set forth in a Loyalty Program’s terms and conditions and, if applicable, by creating an account. Material terms of participating in a Loyalty Program are set forth in the applicable terms and conditions and this Notice of Financial Incentive, and should be carefully reviewed prior to participation in a Loyalty Program.

You have the right to cancel your membership or participation in a Loyalty Program at any time. To opt out of a Loyalty Program, including the receipt of marketing emails provided pursuant to your status as a Member of a Loyalty Program, please contact us using the information under “Contact Us.”

Additional Information For Residents of Colorado, Connecticut, Utah, and Virginia

For eligible residents of Colorado, Connecticut, Utah and Virginia, you also have rights with respect to the personal information, also known as personal data, that we collect about you. This Colorado, Connecticut, Utah, and Virginia Privacy Rights section supplements the Privacy Policy and applies solely to eligible residents of Colorado, Connecticut, Utah and Virginia. Any terms not defined in this section have the same meaning as defined under applicable Colorado, Connecticut, Utah and Virginia privacy law, including the Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act and Virginia Consumer Data Protection Act. Subject to certain exceptions, if you are an eligible resident of one of these states, you have certain privacy rights which may include, depending on your state of residency:

• Right to Access. You have the right to confirm whether we process your personal information and access such personal information. You also have the right to obtain your personal information in a portable, and to the extent reasonable feasible, readily usable format that you can transmit without hinderance. 
• Right to Delete. You have the right to request that we delete the personal information you have provided to us or that we have otherwise obtained about you. 
• Right to Correct. You have the right to request that we correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing of your personal information.
• Right to Opt Out. You have the right to opt out of the processing of your personal information for the purposes of (i) targeted advertising, (ii) the sale of your personal information and (iii) profiling in furtherance of decisions, including, solely automated decisions for eligible residents of Connecticut, that produce legal or similarly significant effects. 
• Right to Appeal. You have the right to appeal decisions with regard to your request to exercise any rights described herein. 

You do not need to create an account with us to exercise your Colorado, Connecticut, Utah and Virginia privacy law rights. To exercise the rights described in this section, including your opt-out rights, please submit a verifiable consumer request to us by either:

• Visiting our online request portal here.  
• Emailing at hello@littlesleepies.com

Additional Information for Residents of the European Union/European Economic Area

If you live in the European Union (“the EU”) or European Economic Area (the “EEA”), the following additional disclosures apply to your personal data that we process subject to relevant and applicable data protection legislation. We process the categories of personal information described section “Personal Information We Collect.” The reference to “personal information” is also a reference to “personal data.”

Data Controller

The data controller of your personal information is : 

Little Sleepies
959 Seward St
Suite 201
Los Angeles, CA  90038

[hello@littlesleepies.com].

Purposes and Lawful Bases of Processing

The purposes and lawful bases on which we rely to process your personal information are:

• For the purpose of delivering advertising relating to our products or services, we rely on your consent. You can withdraw your consent at any time by contacting us via the contact details set forth in this Privacy Policy above.
• For the purpose of fulfilling any orders you place through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations), we rely on our legitimate interests.
• For the purpose of screening our orders for potential risk or fraud, comply with our accounting and tax obligations, comply with applicable laws and regulations, subpoena, court order, search warrant, or, to the extent permitted by EU law, comply with other legal process or lawful request for information received, including to respond to any government, law enforcement, or regulatory request, the processing is necessary for us to comply with a legal obligation to which we are subject.
• For the purpose of communicating with you, improve and optimize our Site, and protect and defend our rights, interests, property, or assets, we rely on our legitimate interests.
• For the purposes of defending our property and/or interests, we rely on our legitimate interests.
• For the purpose of transferring assets (including, where applicable, personal data) within the framework of merger, sale, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, we have a legitimate interest in processing your personal data to manage operations to reorganize our capital and activities.

To exercise any of these rights please contact us at the contact information provided above under “How to Contact Us.”

International Data Transfers

We may transfer, use and/or store your personal data outside the EU/EEA, including to Canada or the United States, that may not offer the same protections for personal data. Your personal data may also be processed by personnel who work for us or for a third-party service provider but who operates outside the EU/EEA. 

Transfers to third-party service providers are to enable them to use and store your personal data on our behalf. We have, however, put in place appropriate security procedures to protect your personal data. Where your data is transferred to any country outside the EU/EEA, we use safeguards in compliance with applicable laws. You may request a copy of the safeguards we have implemented by contacting us at hello@littlesleepies.com.

Data Subject Rights

You have the following data subject rights, though the extent of these rights may vary by EU member state:

• Request access to your personal data: You have the right to confirm whether we process your personal information and access such personal information. You also have the right to obtain a copy of your personal data free of charge (except for repetitive or excessive requests), unless otherwise provided by the applicable data protection laws.
• Request correction of inaccurate or incomplete personal data that we hold about you: You have the right to request that we correct inaccuracies in your personal data.
• Request deletion of your personal data: You have the right to request that we delete, under certain circumstances, the personal data you have provided to us or that we have otherwise obtained about you.
• Request restriction of the processing of your personal data: You have the right to restrict the processing of your personal data in certain cases.
• Withdraw consent: You have the right to withdraw your consent at any time to the processing of your personal data (such as direct marketing) that is based on your consent.
• Object to or request that we cease the processing of your personal data: You have the right to object, at any time and on legitimate grounds relating to your particular situation, to the processing of your personal data.
• Request data portability: You have the right to request the transfer your personal data to another party in a machine-readable, commonly used and structured format:.
• Post mortem data processing instructions (France only): You have the right to provide specific instructions for the processing of your personal data after your death.
• Right to lodge a complaint: You have the right to file a complaint to the relevant supervisory authority.

Your rights are not absolute and each is subject to certain exceptions or qualifications. For example, if you wish to object to processing, we may continue processing your personal data if needed to fulfil a legal or contractual requirement. If you want to exercise any of your rights, please contact us using the contact details set forth in this Privacy Policy above.

How to Contact Us or Make a Complaint

If you wish to request further information about any of your rights, or if you are not satisfied with how we have handled your data, please contact us using the contact details set forth in this Privacy Policy above.

If your request or complaint is not satisfied by our response or if you believe our processing of your data does not comply with applicable data protection laws, you can make a complaint to the relevant supervisory authority in your country.