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Updated About Us

Turning everyday moments into magical memories.

Our lives are the sum of a million little moments, and we believe every single one has the potential to be extraordinary. That’s why we design high-quality products that spark smiles and inspire togetherness. Responsibly made, with mom at the helm, our products are designed to laugh, bond, and snuggle in — with craftsmanship and community at the heart of everything we do.

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Our Cozy Core Values

  • Zippy - Sunshine Bamboo Viscose Zippy

    JOY

    More joy: that’s our goal. From playful prints that delight young minds, to matching styles that inspire togetherness, our brand exists to infuse happiness into everyday life. It’s the inspiration behind our products and features, too — like creating the perfect Zippy you’ll use to dress baby for the very first time. At the end of the day, we’re here to turn the ordinary into the extraordinary.

  • Child in a wheelchair wearing Sun Showers printed two piece pajama set

    INCLUSIVITY

    We want every single person to feel like Little Sleepies was made for them — because it was. So, we strive to be as inclusive as possible in our imagery, language and products. Adaptive features, super-soft, sensory-friendly fabrics and an extensive range of sizes are a few ways we ensure everybody can have in on this cuteness.

  • Zippy - Pink Cookies & Milk Bamboo Viscose Zippy

    PRODUCT OBSESSED

    Our products solve problems and inspire “oh, wow” moments, for caregivers and children alike. Constantly innovating, with families front-of-mind, we balance quality and price. A mother's thoughtful care and high standards are behind every element of Little Sleepies: from custom fabrics like our proprietary Lunaluxe™ bamboo viscose, to helpful features that make new parent-life easier.

  • Three children holding hands wearing matching elbow patch crewnecks and joggers from Play by Little Sleepies

    COMMUNITY

    Community is everything to us. By nurturing a supportive network of caregivers, we offer a platform for customers to not only shop, but to learn, connect and grow. When it comes to feedback, we prioritize transparency and communication — striving to meet not only the needs of our LS family, but the *littlest* wants. We also believe strongly in giving back. So, we donate a portion of all proceeds to charities like Alex’s Lemonade Stand Foundation, a leader in pediatric cancer research.

Our Story

From Our Founder

"The idea for Little Sleepies was born shortly after my second son, Gavin. I became frustrated at the lack of sleepwear options on the market that were cute, affordable and gentle enough for his eczema-prone skin!

I decided to enter the space myself: spending years obsessing over the perfect fabric, then adding features I used to dream about as a new mom. As Little Sleepies grows, our mission feels stronger than ever: to inspire more moments of joy, comfort and togetherness."

- Maradith Frenkel, Founder

Join Team LS

Dream big with us

Calling all team-players driven by creativity, passion and a desire to be part of something extraordinary! Our mission is to innovate and craft products that bring joy and comfort to families around the world. 

We’re excited to be doing this, and we hope you will be, too! Check out our open positions and take the first step towards a fulfilling career journey with us.

See our Openings