Turns out you can accomplish some pretty amazing things in one year when you’ve got an incredible community behind you. 2025 was filled with milestones we once only dreamed about, and you helped make it happen. So, before we flip the calendar to 2026, let's take a moment to celebrate the year we both had together.
Take a look at our ten biggest and brightest moments with our Little Sleepies 2025 year in review!
Little Sleepies Milestones 2025: Let's Rewind!
10. Created a Shoppable Lookbook for Modern Families
Remember the joy of flipping through a catalog as a kid, dog-earing all the pages of things you wanted or circling the styles that caught your eye? Well, we brought that feeling back with our first-ever shoppable online lookbook!
It's a modern take on that nostalgic catalog experience, built for the way families shop today — and we’re so proud of the way it came together.
9. Launched The Golden State Collection with Baby2Baby
When wildfires devastated parts of California earlier this year, we knew we had to do something. California is our LS home, after all! That’s when we launched our Golden State Collection in partnership with Baby2Baby, donating $50k from its sales to support wildfire relief efforts.
Seeing our community rally around this cause reminded us just how powerful we are when we come together!
8. Gave Back In More Unique Ways Than Ever Before
Giving back has always been part of who we are, and in 2025 we took it a step further. We hosted our first-ever Team LS and VIP charitable initiative in continued partnership with Alex's Lemonade Stand Foundation. We always donate a percentage of every sale, having donated over $1 Million since our founding. But this year, you helped add $22k on top of our ongoing partnership with ALSF, funding 450 hours of pediatric cancer research!
Watching our community show up for such an important cause was one of the most meaningful moments of the year. (And yes, there were lots of happy tears on our end.) While we’re on the topic of tear-jerkers, we’re grateful to say we were also able to clear ten hardworking teachers’ wishlists so they had the supplies they needed to make it a great year.
7. Took Part in Baby Registry Weekend with Babylist
We wrapped up the year by attending our first-ever Baby Registry Weekend with Babylist, and it was so special to meet expecting mamas and papas IRL! We loved introducing new parents to our products, helping them build their registries, and hearing about their nursery plans.
One mama even mentioned she was getting our print Tiny Blooms because her nursery had a watercolor theme! Moments like that remind us why we do this: to bring a little ease and a lot of joy into what's sure to be a beautifully chaotic new chapter.
6. Participated in Our First Amazon Prime Day
Prime Day 2025 marked our very first time participating in the big event! We offered special deals on exclusive-to-Amazon prints, with discounts across 18 fan-fave styles. It was exciting to bring our signature soft Sleepies to even more families and watch new members discover what makes LS so special.
5. Launched Our Newborn Capsule with an Unforgettable Event
This one was extra meaningful. Our Newborn Capsule was designed with direct feedback from our community, because who knows what new parents need better than... new parents? To celebrate the launch, we hosted an exclusive event with celebrity mamas, influencer friends, and members of the LS fam.
But honestly, the best part wasn't the guest list. It was the conversations: moms connecting with other moms, swapping stories about the early days, and sharing advice in a space that felt warm and real. It reminded us that at the end of the day, we're all just figuring it out together.
4. Premiered Our First Brand Commercial “Being Little”
We made a brand commercial! Our team worked behind the scenes for months to bring “Being Little” to life, and watching it finally premiere on Disney+, Hulu, Paramount, and more was a true pinch-me moment.
This brand spot was dreamed up to capture the magic of those little everyday moments that make childhood (and parenthood) so special. If you haven't seen it yet, give it a watch here!
3. Grew Our VIP Community to 500K Members
As in…half a million…and we couldn’t be more grateful. Our Facebook VIP group has always been the heart of Little Sleepies. It's where you share your matchy photos, celebrate wins, swap sizing tips, and cheer each other on through the chaos of parenthood.
Reaching this milestone felt less like a number and more like a giant group hug. If you're one of our 500K (and counting!), know that you make our brand what it is.
2. Our Founder, Maradith, Made Her TV Debut
The Today Show called — and we answered. Our founder, Maradith, made her debut on the popular morning show to share the Little Sleepies story on national television! It was a proud moment for all of us on the team seeing how far the brand has come.
When reflecting on the TV experience, Maradith shared it was surreal and one she’s truly grateful for. “My first internship was at Late Night with Conan O'Brien in the 30 Rock building, so returning years later to talk about the journey of building a business from the ground up was a wild full circle moment!”
1. Sold Our 8 Millionth Zippy!
Yep, you read that right. Eight. Million. Zippies. What started as a solution for one mama's struggles has now made its way into millions of homes around the world — and we couldn’t have done it without you.
Every single Zippy represents a family who trusted us to be part of their story, and that's something we don't take lightly. Thank you for making our ultra-soft sleepers a part of your everyday moments! We're so inspired to keep innovating and bringing you exactly what you need to make every day and night more dreamy.
Looking back at 2025, we're filled with gratitude. From major milestones to dream-come-true firsts and memory-making launches, it may have just been our most magical year yet. One thing’s for sure: We couldn’t have done it without your support. Let’s dream even bigger together in 2026!
What was your favorite Little Sleepies moment of 2025? Drop it in the comments below for a chance to win a $50 LS gift card!
