Last Updated: [7/30/2026]
Little Sleepies (“we,” “our,” or “us”) offers our customers a rewards program, Little Sleepies Rewards, that provides certain benefits to members, such as points based on dollars spent, free shipping, birthday rewards, easy ways to earn extra points, early and exclusive access, and other benefits and discounts. Membership is free of charge and enrollment is available on our website. We may also provide other special offers and benefits to customers who sign up to receive communications from us via email, text messages, or social media, or who participate in certain promotional campaigns (collectively, the “Programs”). When a customer signs up for one of these Programs, we typically ask the customer to provide their name, email address, address, and/or telephone number. We also collect commercial information (such as your purchases and product reviews) and information about the children for whom you are shopping, such as a child’s name, gender, and birth month and year. Because we collect personal information, this may be interpreted as a “financial incentive” program under California law or a “bona fide loyalty program” under Colorado law.
You may withdraw (opt-out) from receiving such financial incentives and participating in the loyalty program at any time by closing your Little Sleepies Rewards account. To close your Little Sleepies Rewards account, contact us at hello@littlesleepies.com and provide your identifying information as requested. You may also click here and follow the prompts to unenroll. Please note that Little Sleepies will retain a record of all unenrollment requests for compliance and recordkeeping purposes.
Material terms of participating in the Programs, including all terms and conditions concerning the collection, use, and retention of a customer’s personal information, are set forth in the applicable terms and conditions, this notice, our Privacy Policy, and/or our Terms of Service and should be carefully reviewed prior to participation in the Programs.
Additional Information for Residents of California: We do not assign a monetary value to the data we collect, but based on a good-faith estimate, we believe the value of customer personal information that we collect is reasonably related to the expenses of providing special offers and benefits to participants in the Programs (which may vary by customer depending on the specific offer or benefit or the amount purchased by the customer using the special offer).
Additional Information for Residents of Colorado: The categories of personal information collected through the Programs that may be sold or processed for online targeted advertising through the use of cookies and similar technologies include [identifiers (such as your name, email address, phone number, IP address) and commercial information (such as your purchases)].
The following categories of third parties may receive personal information collected through the Programs: [email and text message service providers and advertising partners]. The Personal Information collected through our loyalty program will not be provided to data brokers, as defined by the Colorado Privacy Act.
If you exercise your right to request deletion of your personal information, it will be impossible for us to continue providing Program benefits to you because we will no longer have the information required to provide you with the Program benefits.
