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Behind the Magic: The Making of Harry Potter™ | Little Sleepies

Behind the Magic: The Making of Harry Potter™ | Little Sleepies Behind the Magic: The Making of Harry Potter™ | Little Sleepies

How it Started

Designing this Harry Potter™ collaboration was a dream come true for our team of Harry Potter fans!

“The Harry Potter series has always been my favorite books since I started reading them when I was eight years old. The amazing characters and magical adventures had a huge impact on my childhood and my creativity as an artist.”

~ Hayley W., Senior Graphic Artist

The Making of the Collection

We knew we wanted a collection that represented the icons and Harry Potter characters we loved most from the films.

We envisioned the Wizarding World with our Little Sleepies style that would be cute for a nursery and fun for older kids, too!

Harry Potter family pajamas were also a must!

“As a Hufflepuff myself, it was important to me to incorporate symbols from all the Hogwarts houses while including fan-favorite and iconic details on the classic maroon color. I personally loved drawing the badger, but to me Hedwig was the cutest character to illustrate. I’m excited to see little ones in the Sleepy Bags, and I wish the Hogwarts Crewneck came in my size!”

~ Hayley W., Senior Graphic Artist, Little Sleepies

Styles Made for Enchanting Dreams

Our sleepwear collection includes cozy Harry Potter pajamas for the entire family, so it’s picture-perfect for family movie nights and introducing your little ones to the Wizarding World for the very first time. We knew we had to include bedroom and nursery essentials to bring some extra magic to bedtime!

One of our favorite pieces to design? Our Costume Sleepy Bag that’ll make your little one Hogwarts-ready with the cutest robes.

“Harry Potter was a huge part of my upbringing and memories growing up. My parents are British, and we’d read and watch the movies together before bedtime— I always felt connected to the stories because of my parent’s accents! I can’t wait to share the same connection and magical stories with my son through this special print.”

~ Lindsay M., VP of Marketing, Little Sleepies

And Waiting for Their Acceptance Letter

As kids, we remembered dreaming up that magical moment of receiving a Hogwarts letter. Our Play by Little Sleepies collection was inspired by those dreams! We created collegiate style Crewneck Sweatshirts and Graphic tees/bodysuits that’ll evoke that same excitement for your own children.


“When I began sketching out ideas and doodles for the pattern, it was so fun to watch Harry Potter and The Sorcerer's Stone and reminisce on how excited I was as a kid to first see the first film in the theaters. Even as an adult, re-reading the books is always a go-to for instant comfort, and I especially love marathoning all the movies this time of year. As a lifelong fan, this print felt like my love letter (from Hogwarts) to these wonderful stories, and I can’t wait to wear these pajamas for the holidays!”

~ Hayley W., Senior Graphic Artist, Little Sleepies

A Peek at the Details

One of our favorite things about this print are all the details!

Behind the Scenes of the Shoot

“Thank you for choosing the clothes and keeping me warm. I enjoyed twirling and running around. I also liked everyone's enthusiasm.”

~ Annmarie, age 9

From running around outside to getting cozy and cuddly inside, we had a blast sharing our favorite moments from the books, movies, and everything in between! (And they loved the designs as much as we do!) Madeleine, seen wearing the Hogwarts Crewneck Sweatshirt, also shared her dance moves and her favorite dessert: donuts! When I asked her which flavor, she answered, ‘all of them!’

~ Salpy T., Senior Art Director

“I enjoyed taking a group photo and popping bubbles. I liked when they took a picture of me and Annmarie cuddling. The photo shoot was so fun so I want to do one again!”

~ Kateyln, age 7

We can’t wait for our first Harry Potter collab — shop the Harry Potter | Little Sleepies collection on December 6, 2022.

Check out a sneak peek
of the collection here!


  • Mary Beth


    Please bring back Harry Potter this Fall 🥰

  • Brittany


    Will you be bringing back this gorgeous style? I am so sad this drop happened before my son was born!

  • jillian


    i love little sleepies

  • Amy


    Please bring back the Harry Potter series!

  • Nichole


    So excited for this print. A cute little blog to read about for the making of this print.

  • Nancy Pentino


    Me and my girls would argue over who got to read the new book whe6it came out and it was one of the few times we ever went to the theater to watch the new movies. It’s been our favorite since the first book!

  • Michelle Velez


    I have been looking forward to this collab more for me than my almost 2 year old. The enchantment of HP was captured beautifully in this print. Can’t wait to get my hands on it!

  • Meranda


    Having a daughter who started to watch these as soon as they came out and got me into them right away turned me into a huge fan. We made it a tradition to watch the movies every time we were together or having a bad day. These movies were always such a big part of our lives.
    They were even part of her college graduation cap. I’m very excited to get this new collection for us and surprise her with it for Christmas!! She is going to love it.
    I just want to thank you all for the great job and effort you put into it! Excellent job!!!!

  • Courtney


    Super excited for this drop. I might need some in every size for the kiddos! lol

  • Eric Fenwick


    I am a HUGE Potter-Head, so, this is exciting to see these designs!!! So, please let me know when the release happens so I can order the 3XL!!

  • Dawn


    Having grown-up, feeling as if my letter from Hogwarts was going to come any day, this collection is a total dream. Not only were you able to incorporate important elements from each of the stories, but you were able to do so in a way that is suitable for all ages. Thank you again little sleepies for ensuring that our family is cozy, comfy and cute. You are so very appreciated!

  • Deborah Hoeffer


    This is by far my all time favorite print. I cannot wait to see it in real time..the color is perfect and screams HP!

  • Roxann


    I LOVE Harry Potter! Working with foster children, I like to introduce them to the movies. They are so fascinated! You’ve done such a great job!! I cannot wait to purchase for my grandchildren!

  • Anna Pesantes


    I love it! Thank you for sharing this beautiful creation ⚡️

  • Daniela


    Thank you for showing us a bit of the process! So excited for this release! The designers did a wonderful job.

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