The wait is over — our spellbinding new Harry Potter Collection has arrived!
A top request from our LS fam (and our team of Harry Potter fans!), this assortment of cozy-cute styles is perfect for your aspiring wizards and witches, no matter their House allegiance.
This collection features our signature Lunaluxe™ Bamboo pajamas, perfect for family movie marathons and imaginative bedtime routines. But what truly sets it apart is our most unique Soluxe® Bamboo Play assortment yet — designed with academic-inspired details and even options for grown-ups! From House-themed sweatshirts to embroidered cardigans and enchanting dresses, these pieces bring all the Hogwarts vibes home.
In this blog, we're sharing why Team LS is spellbound by the Harry Potter films, diving into the special features of the collection, and giving you an exclusive behind-the-scenes look at our Hogwarts-inspired photo shoot in North Carolina!
PJs Featuring a Map of Hogwarts Print
Inspired by the grounds of Hogwarts, this map print highlights beloved locations like the Quidditch Pitch, Hogsmeade, and the Whomping Willow, alongside Harry Potter, Ron Weasley, and Hermione Granger. Maddie, our talented illustrator, custom-drew many of the elements, including Harry on his broomstick and the Hogwarts Express, while also hand-lettering the banners.
"Harry Potter was such a huge part of my childhood because I loved the magical stories and inspirational characters! The series really inspired my creativity. I have revisited them over and over into my adulthood because they are so nostalgic and comforting. It was a dream come true to illustrate our first Harry Potter print back in 2022.
The art direction I passed for this amazing design by Maddie was inspired by a nighttime map of the Hogwarts grounds. We wanted to have fun with iconic landmarks and environmental elements. We also were excited for her to illustrate Harry, Ron, and Hermione featured in some of our favorite scenes from the films. As huge fans of the property, we are so proud to share this collection designed with lots of love." — Hayley W., Design
Fans will love spotting Harry throughout the print, as he's featured more prominently than ever before. Set against an inky navy background, this design pairs beautifully with enchanting new favorites like our Hedwig Lovey and our updated Gryffindor House Robe Sleepy Bags. With this fresh take on the world of Harry Potter, we can't wait to see how our community reacts!
"As a Harry Potter fan, my favorite part of the print is definitely our unique layout approach with the map concept. Aside from the obvious Maurader's Map reference, the map layout really brings to life the amazing world-building that is so important to Harry Potter. I love all of the small details and Easter eggs, especially the mandrake near the Herbology greenhouse. It was also really fun to be able to allude to various moments across the series, from Ron driving the flying enchanted car, to the Hungarian Horntail.
I hope when fans see the collection as a whole — from our amazing sleep print, to the Hedwig Lovey, our new Sleepy Bag, and the entire Play line — they feel once again immersed in the nostalgia and inspired to share the world of Harry Potter with their little ones!" — Maddie H., Design
Play Styles with Special Details
The Play styles in this collection are full of thoughtful touches that make them feel straight out of Hogwarts. From intricate house crest embroidery to patches featuring Harry Potter icons, every detail adds eye-catching charm.
A couple fave looks? We're obsessed with the Varsity Cardigan paired with our Midwash Blue Denim Jegging. Just add a tee for the perfect school-ready outfit! The Rugby Dress and Rugby Shirt make for a totally adorable sibling matching moment. And if you're so obsessed with the PJ print that you need it for daytime adventures, good news — it's dropping in Twirl Dresses and Zip Hoodies! For the adults who want in on all the Harry Potter cuteness, don't forget to snag cozy Hogwarts Alumni Crewneck Sweatshirts.
As always, our ultra-cozy Soluxe® Bamboo fabrics make these pieces perfect for little adventurers. These styles bring joy to everyday moments, whether on the playground or curled up with a favorite book.
Behind the Scenes: Shooting at a "Castle"
Shooting this collection at the stunning Graylyn Estate felt like stepping into the wizarding world! The regal manor in Winston-Salem, NC, set the perfect backdrop, with its Hogwarts-like charm inspiring the entire team.
Charlotte and Liam, a couple of our models, had a blast casting imaginary spells with their mom, Liana — a Harry Potter superfan who was completely enchanted by the collection. And adorable twins Adonis and Asah had just dressed up as Slytherin wizards for Halloween, so they were extra excited to dress up in our Hogwarts-inspired Play pieces!
While the kids enjoyed Harry Potter movies in our "green room" to stay in character, the setting made it easy to channel the Hogwarts spirit. From wand lessons to spellbinding poses, every moment felt like it belonged in a scene from the film series.
What Harry Potter Means to Team LS
Harry Potter has cast a spell on generations, and it's no surprise that Team LS is full of lifelong fans who were beyond excited to bring this collection to life. Harry Potter holds a special place in our hearts, so here's what some of our team members had to say about how the wizarding world has shaped their lives — and why this collection is so special to them.
Phoebe H., Ecommerce
"Growing up, Harry Potter was one of the only books & movies my brother and I agreed on reading & watching together! The first time we released a Harry Potter Collection, I was actually blown away by how emotional and nostalgic I got seeing the magic I saw in the books and movies come to life in such a tangible way by our team. This year's collection is even more special (not even sure how that's possible)... My brother and I have a movie night over the holidays planned decked out in our Evening at Hogwarts PJs — full circle moment!"
Emily M., Ecommerce
"I got the first book when it came out and didn't like it (I know). It wasn't a dramatic hate or anything, I just liked reading other books. But I never watched the movies or had any spoilers because I thought I'd try to read it again one day.
That one day was in college because my dear friend Hayley (Important: This is our Senior Graphic Designer!) was so into it. I watched her painfully try not to give me spoilers. Eventually, I had a hold on my graduation application from UofM for $50 in library late fee fines — all in Harry Potter rentals. When I went to the circulation desk to pay my fine, the librarian got a good kick out of it all.
Oh, and the only C I got was. because I stayed up all night reading Harry Potter (and in lectures) for DAYS."
Vanessa, Community Management
"Growing up everyone in my grade was reading about Harry Potter, talking about how amazing the books were. I wasn't much of a reader though and never listened to my classmates or even bothered to pick up the books. Then one day during my pregnancy with my son, I decided to binge watch all the movies and after that there was no going back. I quite literally became addicted to all things Harry Potter.
I read all the books, continuously binge watched during the remainder of my pregnancy, and started collecting a ton of HP merch. I have wands and stands for them from almost every character! My son is a toddler and my daughter is an infant — they have no idea who Harry Potter is. This drop isn't for them, it's for mommy!"
Christine T., Marketing
"Harry Potter is my all-time favorite book series. I can honestly say that this series is what hooked me on reading. I loved growing up with these characters and experiencing the magical world that it brought to life. One memory I will never forget was my experience seeing Harry Potter and the Deathly Hallows Part 1. My friends and I went to a theater near campus opening night - this was in a college town so everyone there were university students.
While we were waiting for the movie to start we got an impromptu performance. Someone in the audience got up and stood at the front of the theater and performed a rap about the series in front of the entire audience. It was epically millennial. I'm so excited for the adult Alumni Sweatshirt. I hope that I can snag one for myself and the Hogwarts Crest sweatshirt for my little one so we can match!!!"
Featuring enchanting designs and playful details, our Harry Potter Collection is a love letter to the wizarding world and all the memories it has created. Whether you're exploring the map of Hogwarts print in our Lunaluxe™ Bamboo pajamas or embracing the academic vibes of our Soluxe® Bamboo Play pieces, there's something in this collection for every Harry Potter fan, big or small.
