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Women Owned & Founded Businesses We Love

Women Owned & Founded Businesses We Love Women Owned & Founded Businesses We Love

We have a soft spot for women-owned businesses. Little Sleepies was started by a mom of two when she had the idea to design high-quality, reasonably-priced sleepwear for other moms. And empowered women empower other women. In honor of Women’s History Month, we’re celebrating women that started businesses to make the world a better place for our kids, and the next generation. Here are some of our favorites:


Once Upon a Farm

On a mission to make doing better—and eating better—easy by offering delicious and nutritious snacks and meals, Once Upon a Farm was co-founded by Jennifer Garner. The actress wants all kids - from babies to big kids - to lead a healthy life and pass along a healthier and happier world for the next generation.

The team at Once Upon a Farm creates plant-rich meals, including organic cold-pressed snacks, smoothies, overnight oats, and baby food, all in easy-to-use pouches that make eating healthy a snap! And staying true to their mission, the company supports Save the Children through their ‘A Million Meals’ initiative.


Toki Mats

It’s the perfect playdate mate - Toki Mats want children to play, tumble, and grow freely, and to always know that it's okay to fall. These mats were designed by a mom looking for the perfect play mat, and after finding a need in the market, designed Toki Mats. This brand, and mom, is dedicated to making the safest and most comfortable baby mats in the world. We love them so much, we even partnered with them on a print collab for our Signature Print Luna Neutral so your little one can have a matching playmat with their PJs.


Freshly Picked

Susan Petersen started at her kitchen table by designing a pair of leather moccasins that would fit her baby’s chubby feet. And the rest is her-story!

From baby shoes to backpacks that carry all of the must-have on-the-go baby supplies, Freshly Picked has never lost sight of what matters: empower moms with beautiful and functional products. Today, she’s still leading the company and designing products for moms, by moms.



Two women created a collection of books and resources to help children and their families reinforce healthy attachments and positive beliefs about themselves and the world. Slumberkins was founded by childhood best friends, creating snuggly creatures that focus on helping little ones with their emotions.


Earth Baby

Grandmothers know best and this one created non-toxic, gentle, and effective products for your baby’s skin, hair, and body. Earth Baby is a product line committed to using certified organic fruit- and vegetable-based ingredients, including shampoo, body wash, and diaper rash cream.


Clothes Your Kids will Love

We love sharing fun and spirited clothes that kids love by other designers that are supported by women-owned businesses. Both Mochi Kids and Love Bubby create clothes that are gender neutral, and have clever designs and statements that both parents and kids love.


Read Good Stories

Indigrow and Bitty Bao are brands started by moms that found a need in the market for stories that celebrate differences and similarities in the early childhood years. Kids love to see themselves in stories, and through these two female-owned businesses, children can hear stories about their culture, family, and the things they see every day.

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Do you have a favorite woman-owned business that you want to share with other moms? Share your favorite powherful brands and why they’re great below in the comments.


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