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Behind the Design: The Fall Play Capsule

Behind the Design: The Fall Play Capsule Behind the Design: The Fall Play Capsule

You may have heard — the Fall Play Capsule is unlike any collection we’ve ever released! Taking feedback from our community to heart, we brought to life a line of versatile and adorable daywear styles made to mix and match. Even more exciting? Everything is designed with the playground and pre-school in mind. Meaning we’ve brought you more styles in fan favorite Soluxe™ Bamboo Terry and our special, heavier weight bamboo blends — all extra durable while still being super soft. Our team loved bringing this collection to life, ensuring that every piece blends quality, comfort, and, of course, cuteness. 

As proud as we are of this collection, we're even more thrilled to share it with you. So join us as we peel back the curtain and unveil the inspiration, dedication and creative minds that made the Fall Play Capsule a reality!


“Our Fall Play Capsule is such a special evolution for us. After all, it’s our *first* drop created specifically for daytime! Inspired by my own children, Gavin and Sienna, who are now 7 and 9 (!!!) and constantly in need of cute, durable clothes, we set out to create a collection that works for school, playdates, playgrounds, and everything else they have going on. We read and listened to our community’s feedback, ensuring that every detail in this capsule speaks to exactly what you want. I’m obsessed with the fabric and all the thoughtful little details like ruffles and elbow patches. I can’t wait to see how you mix and match these styles and make them your own!”

~ Maradith Frenkel, Founder, Little Sleepies

Inspired by our LS community

Once we decided to make a collection exclusively for Play, we knew exactly where to turn: to our customers, of course! After all, this unique drop needed to be done differently, and we wanted to make sure we incorporated our community’s littlest needs and wants. 

First, we carefully went through feedback: scouring our Facebook VIP Group, browsing Instagram comments, and, of course, reading online reviews. After compiling our biggest findings into a document that kept growing and growing, we decided to dive even deeper. We surveyed thousands of Little Sleepies customers to learn more! 

Some important findings? Well, we learned that you wanted more seasonal collections that you could mix and match. While you love the weekly PJ drops, for daytime styles, you want to be able to shop for the coming season — and as parents ourselves, we totally get that. The second learning was that you wanted a more earthy, versatile and subtle aesthetic, designed for daytime. Pieces that wouldn’t be confused as sleepwear! Less bold prints, more solid hues but with playful details? Got it. Lastly, we learned that durability was a concern. If we were going to do daywear right, stronger fabrics were in order! We took these learnings to heart, and then to our design and product teams.

“I’ve loved watching this collection evolve and come together so beautifully — from executing on feedback from our VIPs to the final design and photography of the products. Everything is so fun, playful and mixes and matches to create the cutest outfit combinations. I can’t wait to get my hands on some for my 3-year-old son, Parker! He’ll be the best dressed in pre-school.” 

~ Lindsay M., VP of Marketing


A fresh fabric, built for the playground

One of the first things you’ll notice about The Fall Play Capsule is that it’s grounded in a stronger and more durable fabric. It’s our Soluxe™ Bamboo Terry blend that you’ve come to love from our joggers and crewneck sweatshirts, engineered specifically for play! We worked closely with our product & design team to make sure this thicker fabric is playground-ready, while still maintaining that cozy softness you’ve come to love from LS.

"If you have yet to try Play… it’s a MUST.  Our fabrics are super soft AND will outlast the playground. We use heavier weights of our softest Bamboo blends for added durability and hand-me-down quality. Add in the cuteness factor of our styles and prints….and your little ones will fall in love!"

~ Liz O’Keeffe, VP of Design

Made to mix, match & layer

When it comes to the styles, we took a gender-neutral approach to a lot of pieces. The colors and styles are super versatile and will appeal to kiddos and parents alike! There’s Ivory, Honey, Fog, Gray Heather, Mauve Blush and Moss on the lineup, in addition to some neutral-colored stripes, a warm-toned floral and an outdoorsy print. 

One thing we made sure of is that the prints coordinate perfectly with the solids. So, your little ones can easily wear a striped crewneck sweatshirt with any of the joggers, or tuck a long sleeve tee in any shade under floral overalls! The best part? By swapping in our thicker, warmer pieces, you can create outfits all season long — and into the next. 

The combinations are endless, and the pieces are so much fun to experiment with. You can confidently let your little one mix and match their own looks from your new array of coordinating styles, knowing whatever they choose will look adorable. That’s exactly what a parent of one of the kiddos on our Fall Play Capsule photoshoot loved about it.

“The mix and match items are my favorite, it empowers kids to easily curate their own outfits!”

~ Brittney M., Video Content Creator


Now, about those little details 

When it comes to kids' clothing, it's the little details that make all the difference. That's why we’ve infused the Fall Play Capsule with lots of charming and delightful elements that make each style feel uniquely Little Sleepies! 

From layers of ruffles that add a whimsical spin to hoodies and overalls, to playful patterns adorning the inside of hoods, each piece is thoughtfully designed with cute accents in mind. Not to mention, thumb holes and elbow patches that not only provide added comfort and durability but also add an extra touch of personality.

We truly believe that children's clothes should not only be practical and comfortable but also celebrate the joy and wonder of childhood. These special details transform the pieces in the Fall Play Capsule into cherished favorites they’ll reach for, season after season.

Lights, camera, play!

It’s true… the photoshoot for this collection was just as much fun as the photos make it look! We gathered our team in Los Angeles, along with a diverse cast of adorable models: from toddlers to big kids. Then, we pumped up the music and started mixing and matching our favorite outfits, letting the kids jump, twirl and laugh the afternoon away. 

Here’s what some of our superstars had to say:

“I feel like a princess in this dress, especially when I twirl. And I love it because it has pockets!”

~ Sparta, age 5

“The thumb holes are so cool. You can use them or just wear it normal.”

~ Rocco, age 6

“My favorite was all of them with hoods and playing with Rocco.”  

~ Ella, age 4

We had an absolute blast during our shoot, capturing the spirit of the Fall Play Capsule in vibrant and joyful images. It was a true celebration of the collection's essence and the happiness we hope it brings to little ones and their families!

We poured our passion and creativity into every stitch and detail of this collection, and we hope you love it just as much as we do! We can't wait to see your kiddos mixing, matching and rocking their favorite looks from the Fall Play Capsule. Don’t forget to tag us on Instagram as you make memories in your new pieces!


  • Olesya Timam


    Please include more daycare, appropriate clothing, especially for boys!

  • Sandra Ramicone


    I’m a newer grandma and my daughter-in-law introduced me to Little Sleepies. They are so soft that I bought some for my newest grandson who is premature. I’m looking forward to ordering some of the new playwear! My 11 month old grandson has an adorable polo style onsie from you and his daddy always refers to it as his “Little Wakie!”

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