As another year comes to a close and Team LS kicks back for some R&R, we find ourselves looking back on 2024 and the incredible journey of the past twelve months. To say this was our biggest year yet would be an understatement. We're filled with so much gratitude and joy from such a fulfilling year!
The milestones we reached this year are extraordinary and we owe it all to you — our LS fam. The community you've created with us is magical and inspiring and we are so grateful to each and every one of your for being a part of it. From sharing your own photos of milestones in our Facebook VIP Group to your kind words and engaging comments, we are so appreciative of your love, support, and enthusiasm for everything Little Sleepies.
Let's take a trip down memory lane and celebrate the eleven standout moments that made 2024 so special!
1. Our founder Maradith was named an Inc. Female Founders 250 honoree!
This year, our incredible founder, Maradith, was recognized as one of Inc.'s Female Founders 250 honorees! This recognition celebrates her visionary leadership and dedication to building Little Sleepies as more than a brand — an incredible community centered on comfort, quality, inclusivity, and joy.
2. We launched our first Bluey Collection
Fulfilling your top request, we launched our Bluey Collection this year, full of cuteness for Sleep & Play! Inspired by the adorable "Dance Mode" episode, the collection captured Blue's charm with fun new daywear styles like bomber jackets, graphic bucket hats, and crewnecks featuring designs on both sides. Plus, matching PJs for family dance-offs in the living room! Our April launch was such a hit that we brought it back in July.
3. We turned 6!
In June, we celebrated six years of cozy comfort, magical memories, and buttery soft bamboo. It's hard to believe that only six years ago, Maradith was working out of her garage to fulfill orders. Now we're a team of 67 passionate employees — and still growing!! Time truly flies, and we're so excited to see what's in store for the next six years.
4. 500K Insta followers & 400K VIP members!
We reached major milestones in our online communities this year! Our Instagram family grew to 500K followers, and our VIP group welcomed its 400Kth member.
Our online community is so special because it's become a virtual home where parents, soon-to-be parents, and caregivers can share advice, celebrate wins, and support each other through challenges. We adore seeing photos of your little ones growing up, trying new things, and going on adventures — all in their fave LS styles.
Plus, we love the fun of Thursday night sneak peeks (and sometimes Tuesdays!). Your guesses and comments on upcoming launches always make us smile!
5. Our first Back to School Collection dropped
We launched our very first Back to School Collection! Inspired by your feedback, we created signature Soluxe® Bamboo Play styles designed for mixing, matching, and layering. We even had our first photo shoot at a playground!
The versatile colors make these ultra-soft pieces perfect for year-round wear, and we loved seeing your kiddos in their first-day-of-school outfits.
6. 30+ new Loveys joined the fam
This year, we reimagined what Sleepyhead Loveys mean to your little ones. Each Lovey now has a story that introduces values like creativity, individuality, and mindfulness. We also added downloadable activity sheets for even more interactive fun. Snuggly new best friends + learning? Yes, please!
7. We launched our Baby Registry
Welcoming newborns to the LS Fam is incredibly special and we're so excited that our new baby registry is here to help you celebrate your new arrival! Whether you're selecting from one of our pre-made registries or building your own from scratch, our registry makes preparing for your little one super easy. Once your registry is all set, all you have to do is share the link with friends & family!
8. New styles we're obsessed with
From new infant gowns and Play styles to maternity styles for new and expecting mothers, we released so many new styles this year! Here are some of our favorites:
•Women's Pajama Sets & Nursing Tops
•Big-Kid and Adult Zippies
•New Infant Gowns
•Tutu Leggings & Dresses
•Bomber Jackets & Trucker Jackets
•Denim Joggers
And so many more!
9. We gave back more than ever before
Here at Little Sleepies, we believe in making a difference and are dedicated to giving back to the community in as many ways as possible. Thanks to you, we were able to give back more than ever this year.
We reached a total of $1 million donated to ALSF since the beginning of our partnership. We also kicked off a new partnership with Baby2Baby, a nonprofit organization that provides basic necessities to children living in poverty. We support Baby2Baby by giving our product samples a new home for families in need. Additionally, we donated $10K from our Mountain Mist release to Baby2Baby to support families impacted by Hurricane Helene.
10. We lit up Times Square!
This year, we got the opportunity to make our Times Square debut with our first-ever NYC billboard! This achievement was such a surreal and incredible experience for our team — and we got to share the moment in person with a few members from our VIP community! Some of our Holiday Play Collection models came to see the billboard as well, and the excitement on their faces when they saw themselves up on a huge billboard was unforgettable.
11. We launched an extra special partnership with Shutterfly
Last, but certainly not least, we launched our partnership with Shutterfly to help you celebrate your holiday memories. Matching holiday cards and ornaments to your LS PJs? Chef's kiss.
As we look back, we're overwhelmed with gratitude for your support, enthusiasm, and love for all things Little Sleepies. Each milestone is a testament to the wonderful community we've built together.
We're so looking forward to more cozy moments, joyful memories, and incredible milestones in 2025!
We want to hear from you!
What was your biggest
milestone of 2024?
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