As we approach the end of another incredible year, we find ourselves brimming with gratitude and excitement as we reflect on the journey we've shared. The past twelve months have been nothing short of extraordinary: filled with major milestones, joyous moments and partnerships we once dreamed about!
We wouldn’t be looking back at such an amazing year without the continued support of our amazing community. From the bottom of our hearts, thank you for being a part of our LS fam — for sharing photos of your own milestones in Little Sleepies, for the kind words, for the thoughtful suggestions and feedback.
Now, without further ado, let’s take a look back at our twelve most major milestones of the year!
1. We sold our 4 millionth Zippy
The Zippy was our very first product, made to solve all the problems our founder Maradith faced as a busy mom! With fold-over features, convenient zippers and buttery soft fabric perfect for little ones with eczema or sensitive skin, it quickly took off as a fan-fave! And now, five years later, it has become more than just a piece of sleepwear — it's a symbol of the trust and connection we've built with caregivers around the world.
It's so special to witness how our Zippy continues to resonate deeply with families, providing parents and little ones with comfort and ease. From those unforgettable early moments to now, the Zippy remains at the core of our brand!
2. We brought our first Sesame Street partnership to life
This year, we were thrilled to bring to life our first-ever collaboration with Sesame Street. This iconic partnership was a celebration of our shared values of reading, learning and kindness — values that Sesame Street has championed for generations!
Nurturing a sense of nostalgia, this collaboration captured the magic of Sesame Street, offering adorable designs that inspired curiosity and imagination. Beyond the joy it brought, we were so proud to make a donation to Sesame Workshop, a nonprofit dedicated to helping children everywhere grow smarter and kinder.
What's up next? We're thrilled to be debuting our first Bluey collection in early 2024. If you have a Bluey & Bingo lover under your roof, be sure to share your email to be first to know when the collection drops. There are so many adorable new styles in store!
3. We launched our Oversized Cloud Blanket®!
Inspired by customer feedback and requests, 2023 was also the year we launched our beloved Oversized Cloud Blanket®! This mega-sized, buttery soft bamboo blanket swiftly became a fan-favorite.
Made to be your go-to for snuggly moments with the whole family, this dreamy addition to our line of products encapsulates the essence of togetherness and coziness.
4. We designed our biggest & best Play Collections yet
Speaking of exciting new products, this year, we launched our most extensive Play collections to date. Bursting with creativity, our new daywear boasts new styles with delightful details, made to mix and match for outfits galore!
From cute patterns to go-with-everything shades, our team poured their heart into every detail of these Play drops, ensuring that each design reflects the joyful spirit of Little Sleepies. Our new Play collections are a testament to our dedication to creating moments of magic in every aspect of your family's day: from breakfast to bedtime, and every adventure in between!
5. We made a difference, with your help!
In a year marked by not just growth but also a commitment to making a positive impact, we’re proud to share our endeavors in giving back. Through our partnership with Alex's Lemonade Stand Foundation, we funded nearly 4,000 hours of pediatric cancer research in 2023 alone. This contribution adds to our lifetime giving, which has now surpassed 18,000 hours of research. That’s enough to fund six Young Investigator Grants — which help early-career researchers pursue promising ideas for new treatments and cures through protected research time. We remain steadfast in our commitment to supporting the fight!
Additionally, our collaboration with Once Upon a Farm went beyond creating adorable PJs, as a percentage of every sale from this collection contributed to OFARM’s A Million Meals campaign for Save the Children. It brought joy to our team to know we are working towards making a positive impact on childhood hunger and nutrition.
We are grateful for the opportunities to give back and support causes close to our hearts. We will continue to look for meaningful ways to help those in need, in 2024 and always.
6. We reached 275k Little Sleepies Facebook VIPs
This year, our Little Sleepies Facebook VIP Group soared to an incredible 275,000 members! Started by our founder Maradith back in 2018, the VIP Group was conceived as a place for caregivers to swap advice and share photos in their LS.
This VIP group has become more than just a platform; it's a virtual home where our community comes together to share questions, wins, challenges and special milestones we experience as parents. It's also a place where excitement builds as we unveil sneak peeks of upcoming collections, inviting our members to be the first to catch a glimpse of new styles & designs.
To all LS lovers out there seeking connection and community, we invite you to join our Little Sleepies Facebook VIP Group. Let's continue nurturing a place where the journey of parenting is shared, and the magic of Little Sleepies is celebrated!
7. We hired our 50th full-time employee
In 2023, we welcomed our 50th full-time employee to the team. (And as of today, we’re actually a team of 54!) The growth of our team is a testament to the collective passion and dedication that propels Little Sleepies forward. With each additional member, we open doors to fresh perspectives, new talents and more creativity.
As our team continues to grow, so does the potential for collaboration, innovation and the realization of exciting new ventures. We’re eager to see how the synergy of our expanding team will continue to breathe life into the heart and soul of Little Sleepies!
8. We opened our HQ in Los Angeles!
Along with the expansion of our team, we acquired a beautiful space to bring them all together! That’s right, 2023 marked the opening of our headquarters in Los Angeles. This space is more than just an office. For team members both remote and LS-based, it is a hub for creativity, collaboration and the heart of the Little Sleepies spirit.
Our headquarters provides a place where Team LS can gather, fostering an environment that sparks innovation and imagination. Beyond being a workspace, it serves as a canvas for our visions to come to life, providing a space for product fit discussions, new drop photoshoots and creative meetings!
9. We gathered for our first company retreat
Our inaugural company retreat took place this year, in the picturesque oasis of Palm Springs! Against the backdrop of palm trees and desert vistas, our team came together to collaborate, bond and relax. From yoga sessions to group runs, company-wide meetings to poolside product ideation sessions, the retreat provided an unforgettable way to connect.
This retreat allowed us to transcend the digital realm and collaborate in person, exchanging ideas and insights that will shape the future of Little Sleepies. As the sun set over the tranquil desert, moments of relaxation and camaraderie strengthened the bonds within our team, leaving us more inspired than ever to continue building and evolving our brand.
10. We highlighted our community on our first Billboard
For the first time, we proudly showcased the heart and soul of our brand—the Little Sleepies community—on the biggest billboard in Los Angeles! Twelve smiling customers took center stage in their Little Sleepies holiday PJs, capturing the attention of passersby in the heart of LA.
LS is more than a brand; it's a community, and this billboard is a testament to the shared moments of comfort and joy that unite us. We’re honored to have our community shine in the spotlight!
11. We launched Soluxe™: an expanded line of buttery soft bamboo fabrics for Play
This year, we expanded our fabric offerings with the launch of Soluxe™—a collection of durable and buttery-soft bamboo fabrics designed to elevate Little Sleepies daywear.
Committed to our community's comfort, day and night, we incorporated customer feedback to create thicker and more durable fabrics that are still cloud-soft. From warm brushed interiors to reinforced knees on joggers, we’re so excited to continue to innovate and offer the best playwear possible for your little ones.
12. We made the INC 5000 list
Culminating this incredible year of achievements, we earned a coveted spot on the Inc. 5000 list! Ranking #1 in retail, #17 in California and #74 overall, this accomplishment signifies our status as one of the fastest-growing companies in America. More than anything else, this honor is a testament to the dedication of our team and the unwavering support of our remarkable community.
As we reflect on this milestone—and all the others mentioned above—we are reminded that every stitch, every innovation, and every success is made possible by your trust and loyalty. Each milestone is a shared victory between Team LS and our LS fam. We look forward to continuing this incredible journey together, offering the very best for your families in 2024 and always.
What were some milestones you celebrated this year in your Little Sleepies? Let us know in the comments!
